24th March 2020, Vienna Austria
WKO Conference Center
Wiedner Hauptstraße 63, 1045 Vienna
The efficiency-driven model has been one of the cornerstones of the economic transformation in Central and Eastern Europe. Producing products and services of the same quality at lower cost has been a strong motivation for Western multinationals to move their production eastwards and engage in the nearshoring of back-office functions. Given their higher income status today, the CEE economies have to become more knowledge- and innovation-driven to set themselves apart from cheaper emerging market competitors and to generate higher value added. Staying competitive in manufacturing while expanding the knowledge economy is a delicate balancing act for economic policy. How well are these economies prepared for this next step? Do they have the talent pool, entrepreneurs and educational systems needed for this economic transformation? What is the role of Western multinationals in this upgrading process?
The Congress addresses two aspects in this discussion:
- How well is the human capital base in CEE developed for this “dual economy”?
- What kind of innovation is coming from the CEE region? What can Western multinationals learn from them?
The Congress will bring to the fore executives, entrepreneurs and academics who deal with these questions and present solutions for those pressing issues for further prosperity in CEE.
Dr. Manfred Berger
1010 Vienna, Austria
+43-1-513 37 98-13
Prof. Dr. Arnold Schuh
Director, Competence Center for Emerging Markets & CEE, WU Vienna
Welthandelsplatz 1 – Building D1
1020 Vienna, Austria
+43 1 31336 4608
Congress Website: http://www.groweast.eu
Competence Center for Emerging Markets & CEE: https://www.wu.ac.at/emcee/